BEIJING -- WPP and Omnicom Group continue to lead the creative agency new business ranking last month, with their agencies Ogilvy & Mather and DDB Group placing first and second, respectively.
O&M won business from advertisers like the German electronics company Siemens and the Danish wind-systems manufacturer, Vestas, while DDB picked up additional business from McDonald’s Corp., said Greg Paull, a principal at independent marketing consultancy R3 in Beijing.
Interpublic Group’s DraftFCB division moved up six spots following wins like China Construction Bank’s digital business and creative for leather-manufacturer Kang Nai.
After picking up business from Coach, Xian Janssen Brands and Clarins, Aegis-owned Carat held on to the top spot among China’s media agencies, followed by Publicis Groupe’s Starcom MediaVest. ZenithOptimedia also gained new business from marketers like Jala Group and Besunyen.
The ranking is based on 2011 wins through the end of June. R3 compiles agency account wins in China for Thoughtful China using data supplied by 26 multinational agencies on a monthly basis. The supplied data is balanced against client estimations, Nielsen's ad spend figures, discounted to appropriate levels and converted to a revenue estimate.