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创意差异 Creative Differences
China largest marketers are now spending hundreds of millions of dollars to develop, produce and advertise products to local consumers. Ad budgets are growing, and so is determination to win brand loyalty. So why isn't China dominating regional and global awards shows like AdFest and Cannes? Our speakers examine the cultural and operational challenges faced by agencies and advertisers in creating great advertising in China.
Featured Guest: Tom Doctoroff - North Asia Area Director & Greater China CEO, JWT
Linda Kovarik - Founder and Head of Strategy, Creative Sherpa
Victor Ng - Executive Creative Director, DDB China Group
Norman Tan - Chief Creative Officer, China, Lowe Worldwide