An author and artist, Trevor Lai the CEO of Up Studios, a creative entertainment studio. Previously, he was VP at Calling China/Identica Brand Consulting, an international branding strategy and design firm. An award-winning author and illustrator, Trevor has published more than 10 books since the age of 17, and his work has been featured in media ranging from China Business Weekly to ELLE magazine. Raised in Canada, he studied business at Simon Fraser University and has lived in Shanghai since 2007.
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