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虎妈消费者 Tiger Mom Consumers
Amy Chua’s book, “Battle Hymn of the Tiger Mom,” put the spotlight on demanding Chinese mothers in the U.S. and in China and ignited a global debate about strict parenting techniques. Parenting values are a subject of debate in China, but there’s no question that marketers need to understand these women. They are careful buyers of everything consumed by their children, from foods and beverages to entertainment, education, technology and sports. Find out more about these “tiger mom” consumers this week on Thoughtful China from Allen Wang, CEO and founder of Babytree.com, China’s top parenting social media website, as well as TBWA’s Ellen Hou, JWT’s Sarah Shen and WE Marketing Group’s Viveca Chan.
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