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社交媒体数据 Social Media Metrics
The internet has become a powerful marketing platform in China so, unsurprisingly, advertisers have eagerly jumped into digital media to accelerate brand engagement, activation, leads and sales. What is surprising is how little marketers know about calculating the effectiveness of online campaigns, especially when social media is involved.
This week on Thoughtful China, we look at the best ways analyze online media outcomes and examine the value of online followers on platforms like Sina Weibo. Our guest speakers this week are Clement Tsang, head of Performics China, part of ZenithOptimedia, Jonathan Hsia, general manager, digital at Starcom MediaVest in China, social media expert Ken Hong, the former managing director of Razorfish & Digitas in China and Sam Flemming, the chairman and founder of CIC.