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Seth Grossman

Managing Director, Carat China

Seth joined Carat in 2007, to establish their communication planning discipline and was promoted to managing firector, Eastern China in late 2008, and then to his current role in December 2009. Under his leadership, Carat was awarded 2009 Media Agency of the Year by Ad Age China and Office of the Year by Media magazine, which also named him as the 2009 Asia-Pacific Business Development Person of the Year. Seth has spent more than 15 years in China in a range of roles including marketing director for De Beers diamonds.





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