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中国的绿色经营 Selling Green in China
China’s insatiable appetite for growth has created some of the world’s most polluted cities and rising concerns about food safety, air quality and health risks associated with heavy industry. As consumers take a greater interest in “green” behavior, marketers like Coca-Cola are taking a public stand on sustainability issues.
Featured Guest: Aurora Chen - Director, “Live Positively,” Coca-Cola Greater China
Panel:
Kunal Sinha - Chief Knowledge Officer, China, Ogilvy & Mather
Amena Lee Schlaikjer - Shanghai manager, Asia Pacific LOHAS
Steve Garton - Managing Director, Media, Greater China & Global Head of Media, Synovate
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