Paul Yang Promoted to General Manager of Ruder Finn Beijing
Beijing, 04 January 2012 – Industry veteran Paul Yang has been appointed General Manager of Ruder Finn Beijing. He replaces Leon Liu who played a critical role in developing and consolidating the office. In his new position, Paul will focus on broadening the domestic client base and strengthening Ruder Finn’s four pillars by focusing on fast growing practices such as ePR, CSR and INSIGHT. Paul will report to Elan Shou, Managing Director & Senior Vice-President, Ruder Finn China.
A core member of the China team, Paul has honed his PR and communications skills in Ruder Finn Beijing for close to a decade. His assignments covered a wide range of industries including aviation & logistics, automotive, energy, finance, healthcare, travel and tourism, technology and the public sector. He has serviced clients such as Boeing, DHL, Emirates, Michelin, BP, Citi, Visa, Novartis, Canadian Tourism Commission, Chongqing Liangjiang New Area and the Singapore Economic Development Board.
From 2008 to 2011, Paul headed Ruder Finn Beijing’s Corporate Practice and substantially grew the client portfolio by adding several fast-growing Chinese brands such as Citic Bank and the Founder Group. During that period, he established a consistent track record of delivering beyond client expectations and has developed a wide range of corporate communications expertise, helping clients build and manage their reputation in China’s complex business and media environment.
In 2007, in recognition of his talent and growth potential, Paul was chosen by Ruder Finn Asia to participate in the Staff Development Exchange Program in Singapore where he gained first-hand knowledge and experience in managing regional accounts and global media relations. To help build his managerial skills and develop his understanding of the unique Ruder Finn culture, Paul also spent some time in the New York office in 2010, working on global clients while still guiding his China team.
With his strong understanding of the China market, Paul frequently provides consultancy services and presents China’s media landscape to senior executives from both China and abroad. Paul has also been consulted by clients on issues & crisis, developed crisis manuals and response systems for joint ventures, provided crisis management training and conducted crisis drills for more than 200 frontline managers as well as assisting in acquisition communications.