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Rob Campbell

Regional Head of Strategy, Wieden+Kennedy

A U.K. native, Rob has lived in Australia, Singapore, the U.S., Hong Kong and now Shanghai, where he helps develop award-winning ideas for brands including NIKE, IKEA, Coca-Cola, Prada and Virgin. Rob also co-runs the Global Advertising Planning School on the Web, believes in the power of creativity to transform business and is “very, very pro East." Before moving into advertising, he performed with pop stars in the late 80s, including Billy Ocean, Rick Astley, Terrence Trent D'arby, Simon Le Bon, Sam Brown, Jennifer Rush and Meatloaf, playing studio guitar in “basically all the songs that weren't hits.”





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