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真实的数字 Real Numbers
Data provided by Chinese web publishers about viewership and click-through rates routinely are inflated in the high double-digits, even though false data destroys the value the digital industry purports to deliver and damages the future of the entire industry as a marketing channel. Thoughtful China debuts this week with a hard look at the lack of accurate data in China‘s digital media market and strategies advertisers can take to overcome that challenge.
Featured Guest: Clement Tsang - China Sales Director, MediaMind
Panel:
Brent Cohen - Managing Director & GM, China, Ybrant Digital
Freddie Laker - VP, Digital Strategy, SapientNitro
Jimmy Poon - China CEO, Mediabrands Ventures
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