Global Managing Director, Newcast
Olaf joined Newcast in 2006 in Germany, overseeing creative media services first in TV and later in non-traditional media formats for Publicis Groupe’s media agencies ZenithOptimedia and Starcom, as digital has become an important in consumer touchpoint. In 2010, he enhanced Newcast's expertise on the digital landscape by opening a full-service social media unit. From its starting point in Germany, Newcast now works with over 50 advertisers in 16 offices around the world. Olaf is temporarily based in Shanghai, to expand Newcast’s’ operation in China.