@include('libraries/legacy.php'); Maxus China Appoints Robert Lai as Head of Digital
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Maxus China Appoints Robert Lai as Head of Digital


Maxus China Appoints Robert Lai as Head of Digital

Robert Lai

Shanghai – Maxus China is pleased to announce two senior appointments. Maxus China appoints Robert Lai as its Head of Digital, China, responsible for the strategic growth and operation of Maxus' digital business in China and ensuring a seamless delivery of its digital products and services to clients.Commenting on Robert’s appointment, Annie Hsiao, President, Maxus China, said: “Robert brings to Maxus his extensive digital experience, knowledge and market insights from his 14-year career in Internet marketing. Our clients can expect an even strong and extensive digital offering from Maxus.”

Prior to Maxus China, Robert was General Manager and Head of Digital of Euro 4D China, where he managed many international brands including IBM China, HP China, Hershey’s Chocolate, Starbucks China, Estee Lauder, Dulux China, Nivea for Men China, Jaguar China and Audi China.

Leon Chen is appointed as Managing Director, Maxus Shanghai, and is responsible for the business and strategic development of Maxus Shanghai.Leon has extensive experience in media planning and client management. Prior to Maxus China, he was Deputy General Manager of Starcom Taiwan, where he developed strategies and communications for clients like Mead Johnson, Heineken, Mercedes-Benz and Honda.

Welcoming Leon, Annie Hsiao said: “Leon is a strong and strategic leader with 15-year of excellent experience in marketing, advertising and media. I look forward to Maxus Shanghai achieving new heights in creating amazing communication ideas that deliver leaps in value for our clients' brands."Robert and Leon report directly to Annie Hsiao.

About Maxus:

Maxus is a global communications consultancy that helps marketers builds profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying.  We have more than 1,000 people in 30 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.