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向男性营销 Marketing to Men
China has 700 million male consumers and they are spending more every year on personal grooming, luxury goods, spirits and cars. This is especially true about young, urban, affluent men who are strongly focused on their career, social success and settling down. This week on Thoughtful China, our guests including P&G’s Alexander Dony, managing director for male grooming brands like Gillette in Greater China, examine the best ways to market products created for Chinese male consumers.