Jessica Kendall
Digital Strategy Lead, ZenithOptimedia, Shanghai
Jessica joined ZenithOptimedia in December 2011, after 1.5 years in Shanghai a director, strategic planning with Mindshare, where she worked with the GroupM agency’s key multinational brands. Jessica is originally from New York, where she was previously within the Vivaki family at Starcom MediaVest, leading digital media activation for Walmart and key brands within the Coca-Cola portfolio. While in China, she has focused on cross-media planning methodologies to enhance spending efficiency for advertisers through a combination of TV and online video, while crafting digital strategies for marketers in the FMCG, beauty and beverage industries.
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