Click here to view the video from inside China.
国外媒体在中国 Foreign Media in China
Western culture has infiltrated its way to the China market. Why are American shows like Gossip Girl, Heroes and Prison Break so popular there? Does localization really matter and if so, how can marketers tap into the popularity of local remakes through branded content? These questions are addressed in this week’s episode of “Thoughtful China,” by speakers such as Larry Namer, president & CEO of Metan Development Group, which is developing a Chinese version of “Gossip Girl.”