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体验式奢侈品营销 Experiential Luxury Marketing

Affluent Chinese are avid consumers of luxury products but they don’t always know the heritage of the brands they are buying, and they often need guidance about how to consume luxury products. Companies like Diageo, Alfred Dunhill, Cartier, Armani and Hermes have found they can explain brands better through unique, exclusive experiences compared to traditional marketing. This week on Thoughtful China, we’ll find out how to make experiential luxury marketing succeed in China. We’ll also give you a rare look inside the new Johnnie Walker House in Shanghai, the first of its kind outside Scotland.




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