Euro RSCG China Promotes Alex Phung to Head of Digital
New role to encompass previous position of Group Creative Director
July 26, 2011, Beijing: Euro RSCG China has announced the promotion of Alex Phung to the dual role of Head of Digital and Group Creative Director, Euro RSCG 4D China, from his previous position as Group Creative Director, 4D China. In the expanded position, he will be responsible for growing the agency’s digital offering across the Shanghai and Beijing offices.
Originally from Malaysia, Alex has ten years of digital marketing experience in 4A advertising agencies, beginning at Arachnid and OgilvyOne Malaysia. Prior to joining Euro RSCG 4D China, he worked for Agenda Beijing. He has been in China for five years, and at Euro RSCG for three years.
“Alex is really the complete package, passionate about digital marketing, and a brilliant creative who delivers effective solutions for our clients,” said Edward Su, Managing Director, Euro RSCG China. “As digital plays an ever more important role in brand communications in the China market, Alex is the right person to drive the agency’s digital growth. I look forward to building on our already strong digital offering in the near future.”
“Euro RSCG China has acquired a significant number of key new clients over the past year and a half, including a considerable number of digital clients,” said Mason Lin, CEO, Euro RSCG Greater China. “Alex has been a key part of that success, and is proven professional who has displayed his deep understanding of client needs time and time again.”
Alex will divide his time between Beijing and Shanghai, and report directly to Edward Su.
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency, made up of 233 offices located in 75 countries throughout Europe, Asia Pacific, North America, and Latin America. Euro RSCG provides advertising, interactive/social media, marketing services, PR/corporate communications solutions to some of the world’s most prestigious global, regional and local brands. The agency’s client roster includes Air France, AMD, Carlsberg, Charles Schwab, Danone Group, Pernod Ricard, IBM, Kraft Foods, Lacoste, L'Oréal, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis, Schering-Plough, the New York Stock Exchange and Unilever. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).