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在百度上建立品牌 Building Brands With Baidu
Baidu’s latest earnings report shot past investor expectations. Third-quarter profit rose 80 percent with a better-than-expected ad revenue forecast for the fourth quarter. China’s internet industry has seen a significant shift from companies including Baidu using cash on engineers that copy products to investing in China’s digital ecosystem, especially in popular verticals. This week on Thoughtful China, we’ll look at the investments behind Baidu’s growth, what its competition is doing to catch up and what opportunities their innovations will bring advertisers.
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