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Building an Ecommerce Strategy in China
Online shopping in China is flourishing, with revenue likely to overtake the US by 2015. Tens of millions of Chinese bargain-hunters scour the internet for great deals, while retailers build virtual stores on sites like Alibaba’s Tmall to expand into China’s third and fourth tier markets. This week on “Thoughtful China,” we’ll look at the reasons ecommerce has grown so quickly in China and examine the best KPIs to know if your ecommerce strategy is working.