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建立社交媒体代理商 Building a Social Agency
Marketers are eager to complement traditional advertising with online engagement, but finding a partner is a challenge. Many global ad networks were slow to build strong digital media disciplines. That’s changing as the needle continues to move towards earned media and social media engagement. Smart agencies are now embracing digital media, and social media in particular, as the core of a good communications strategy. This week on Thoughtful China, we’ll look at strategies to build a digital discipline with Viveca Chan, chairman and CEO of WE Marketing Group.