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媒体总监过时了吗？ Are Media Directors Obsolete?
Finding a good media director has become increasingly difficult. Should companies hire a media technician and educate them about branding--or give brand experts a crash course on media buying? Learn more this week on “Thoughtful China,” as we discuss the issue with Alfonso “Pon” de Dios, founder of Telos Media Works and former associate director-media at Procter & Gamble Co. in Greater China.
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