MediaCom China scoops Akzo Nobel digital account
Akzo Nobel Swire Paints (Shanghai) Ltd. has awarded its China digital account to MediaCom.
Akzo Nobel is the largest global paints and Coatings Company and a major producer of specialty chemicals. MediaCom China has been appointed the non-digital AOR of Akzo Nobel Swire Paints since 2006. The new win of digital assignment sees the consolidation of all media planning and buying into MediaCom.
Dulux, the world’s leading brand of premium quality paint under Akzo Nobel, is well known for its global initiative of “Let’s colour” project, encouraging people to paint dull public places with bright colours.
Commenting on the appointment, Karen Yin, Marketing Director, Akzo Nobel Swire Paints Shanghai, said: “Dulux enhances the colourful starts in life and acts as the catalyst to renew people’s life both emotionally and physically by bringing new colour to every renewal moments along with the life journey. In the new assignment, we are expecting to reach a new level with the agency’s in-depth understanding in digital communications.”
Alex Tan, Managing Director of MediaCom Shanghai, added: “We are delighted and honoured to be a part of the new journey of the brand. We will assist AkzoNobel to deliver effective digital campaigns leveraging integrated solutions to make the most out of the results that it can offer.”