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Q&A with Rupert Hoogewerf - China's Most Valuable Brands

This is the full version of Thoughtful China host Trevor Lai's interview with Rupert Hoogewerf, chairman and chief researcher of Hurun Report, a Shanghai-based luxury publishing house he founded in 1999. Hurun Report is aimed at China's richest individuals and its flagship products include the China Rich List, the China Philanthropy List, the Survey of the Preferred Brands of China's Super Rich and China’s Most Valuable Brands--the focus of this week’s episode. China is now one of the world’s largest economies but it still resembles an emerging market when it comes to building brands.



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