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Q&A with John Gerzema - Building Brands in China
The global financial crisis and the rise of digital media have forced advertisers to reevaluate the way they build brands and interact with consumers. In western markets, shoppers are moving away from overconsumption and embracing virtues like thrift, self-reliance, community, empathy and hard work. The global recession largely missed China, however, so different trends are shaping that market, like the expansion of luxury sales. Find out how marketers are reacting to change in consumer demand and expectations this week on Thoughtful China. Featured Guest: John Gerzema - Global Chief Insights Officer, Young & Rubicam