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2012广告业预报 2012 Forecast: Cautious Optimism for Ad Spend Growth in China
Are multinationals still bullish about consumer spending in China and counting on the mainland to sustain recessions in the U.S. and Europe next year? Yes, and no, according to the guests this week on “Thoughtful China,” suggesting ad spend figures in China will remain strong next year, but the aggressive growth rates seen in past years may be cooling off. Find out more about what to expect next year on this week’s episode of “Thoughtful China.”