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感性品牌营销 Emotional Branding

Connecting a brand to a consumer on an emotional level is one of the most powerful forms of advertising. It’s also one of the hardest to produce, and China is no exception. This week on “Thoughtful China,” we’ll find out how Coca-Cola used emotional branding to become the world’s number one brand and examine strategies to form emotional connections with Chinese consumers. We’ll also tell you about the Go Logo China Challenge, a contest that teaches young creatives how emotions can create great brands.




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