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Panel Interview - Chinese Companies as Clients

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Panel Interview - Chinese Companies as Clients

This is an extended version of "Thoughtful China" host Trevor Lai's panel discussion with Bernard Wong, general manager, Grey Group, Shanghai, Ellen Hou, head of planning, Greater China at TBWA Worldwide and Melvyn Goh, Mindshare's president, China. In this week's show, they discuss the challenges agencies face in working with local companies.


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